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When planning your marketing strategy, printed materials always come to mind. Making sure that you have customized print materials for all your marketing and business needs is part of any business strategy. Here are some ways in which print materials can be used in a handy and convenient way.

Business Cards

The first and foremost use of customized print materials is supplying business personnel with business cards to introduce themselves and identify the business. The business card should not only be informative but also be visually appealing to grab attention. It should make the work of the business person easier when they introduce themselves to potential and existing customers and clients.


A convenient and immediate way to create more interest for your business is to distribute flyers. Whether you’re announcing your newly opened business, informing customers about a new product or encouraging them to participate in a sale, promotion, or even a contest, flyers are the easiest way to disseminate information.


Give more information about your business by providing customers with brochures. This handy reference material allows you to give your customers the information they need about your products and services in a glance. They can also look up your information anytime necessary. If you frequently update your offerings with new products, then regularly providing your customers with a brochure will keep them looking forward to the next product you’re going to highlight in your brochure.


If you have a wide array of products that frequently changes or has regular additions, then a catalog is a comprehensive way to tell your customers all about them even when they don’t go to you store or visit your website.

A catalog is something they can carry around like a magazine and browse through at their convenience. An informed customer is more likely to visit your store to shop for items or visit your website to order.

Another advantage to catalogs is that customers can share them with their friends and family members and refer to them at any time. Catalogues are usually thicker and bigger in size than brochures so they won’t get lost in a pile of mail like most flyers or brochures.