Using videos to present your message is one of the most interactive ways to engage your audience. In the business world, video production is not a standard marketing material concept especially for businesses not in the media industry. But in this age of digital technology and social media, video production has become an essential part of any business’ marketing efforts to reach out to existing customers and to attract even more.
Here are some ways that video production can be used to help your business goals.
Part of the Standard Marketing Peripheral
Together with your flyers, brochures or pamphlets, a CD or DVD of your business’ presentation is a good way to stay traditional but still engaging to your customers. Not only can customers learn about your products and services the traditional way where they will actually take the time to do so, but they can also do it anytime they want to and even repeat it to more people.
All they have to do is pop your disc into a player or their computer and they can easily share it with their friends and family. They can also physically lend the disc so your information can be readily shared and can go a long way from the hands of one potential customer to another.
Continuous Advertising in the Workspace or in Target Areas
Another way to utilize a video production is to play it repeatedly in the workplace where visitors can view it while they are waiting or looking around. This is a passive way to learn, but is a very beneficial business strategy as well.
Instead of installing a TV unit for your visitors to view the news, make your business’ products or services
newsworthy by focusing your audiences’ attention to them. This makes learning about your business easier for viewers and the repetition increases recall too. You can also target certain areas, such as in stores where your products are sold, to play these video productions. It’s a localized version of advertising on national TV.
This also benefits your own business staff as the repetition helps them to easily recall the presentation and develop them into becoming well versed about your business, its products, and services.
On Your Company Website
You can also use your video production on your company’s website to highlight some specific service, or product, or to promote an activity in which you wish your customers and potential customers to participate.
The great thing about a video production on your website is you can change it as often as you need without incurring a huge amount of broadcasting cost. You can also publish more than one video on your website.
If you want to make the information available to your customers, you can even make the video easily downloadable so your visitors themselves can download and share it with their own network. This means less cost for your business in terms of producing marketing peripherals, but still providing your customers with all the information they need.
On Your Social Network
If you can publish it on your website, then it makes it easier for you to publish it on your social network as well, whether it’s on Facebook or Twitter, the two most popular social sites online. This makes it easier for your visitors to share it on their own social network and spread the word about your business to more people.
A creative video production is an effective way to generate your potential markets interest in your business. Today’s video production technology allows for a variety of ways to be creative, but it takes a creative team and the right equipment to work together to achieve good results. So make sure that you have a team that has all the equipment necessary to work with you in making your video production, in the most convenient way possible.