P.R. Inc was tasked to design a website for the Bariatric Surgery Center (BSC) of Dallas, a medical entity addressing the epidemic of morbid obesity in the community by providing comprehensive, multi-disciplinary surgical, and support services for weight loss, thus impacting the disease process and significantly improving quality of life for patients.
Providing patient information and encouraging interaction was an important feature of the design concept. A minimalist background with red as an accent color, which was also the color of their logo, gave a clean, streamlined look which still had a punch of fun without being clinical. They also had a place for special offers, newsletters, videos, and an e-store.