(part 2 of 2)
Big Scale Marketing Prints
Let’s not forget that established businesses utilize customized printing services on a bigger scale. These include posters, banners and tarpaulins, and even billboards. These can be bigger versions of the smaller print materials and generally they should have better quality images and more engaging layout.
Posters
These are usually used to announce sales, events, promos and contests. Posters can contain targeted information similar to flyers or more detailed information similar to brochures. These are often displayed in stores and activity centers and also used on social network sites.
Banners & Tarpaulins
These are utilized mostly for announcements of events and displayed in high-traffic areas. Because of the location, banners usually have targeted content and only enough information that can be understood at a glance. However, some banners and tarpaulins in larger sizes may be designed to display more content.
Billboards
Billboards are currently used as big advertisement spreads similar to a magazine spread. This is the most visually appealing of the big scale marketing print materials as it is mostly composed of very little text and a dominant image as background. The main purpose of this is to create a strong impression on the viewer and stimulate interest in the product or service.
Company Profile & Documents
Being presentable to your company’s clients is a must for every business and your company documents should be dressed to impress too. To enhance awareness for your business, you must make sure that all your company documents have your brand identity on it. These include your letterheads, envelopes, forms, contracts, product data sheets, order forms, invoices, and any item a customer sees. This is especially important for company profiles since these are usually the documents that you present initially when introducing your business to a new client.
Remember that your first endorsers are your employees, so everything they use in their work should have the company’s identity stamped on them. This encourages them to identify with the business and feel they belong with the company. And like just like business cards, it also makes them easily identifiable by your clients and customers so they’ll find introducing themselves and their purpose easier.
These are just some of the popular ways customized print materials are used. Some companies also provide their employees with customized versions of regular merchandise such as calendars, coffee mugs, baseball caps, t-shirts, bags, and other items.
Whether you’re aiming to produce small-sized print materials or big-sized ones, an important factor in the success of these materials is the service provider you choose to work with. So be sure to choose a service provider that can deliver your requirements.
