This influenced a new generation of graphic designers and contributed to the founding of several publications such as Emigre magazine.

Another notable designer of the latter 20th century is Milton Glaser. Over the course of his long career, his creations have tended to change from hard-edged Pop and psychedelic designs to a softer, more expressionistic or naturalistic style. Glaser's work includes the creation of many posters, notably the iconic Bob Dylan silhouette (1966); book and record covers; book illustrations; type; corporate logos; interiors; and architectural projects. One of his most famous designs is the 1976 "I Love New York " logo. He also used stylistic motives the 60s and 70s.

In the last decade of the 20th century, technology played an important role, but this time it was the computer, and at first it was largely a step backwards. Zuzana Licko worked very early using computers for layout, in the days when computer memory was measured in kilobytes and typefaces were created using dots rather than lines. Together with her husband Rudy VanderLans they founded the pioneering Emigre magazine and the Emigre type foundry. They played with the extraordinary limitations of computers as something which, in itself, could provide creative freedom. Emigre magazine became the bible for digital design as the technology rapidly advanced to the point where the advantages outweighed the disadvantages.

David Carson is, in a sense, the culmination of the movement against the restrictiveness of modern design -- some of his designs for Raygun magazine which he designed are intentionally illegible, designed to be visual rather than literary experiences. He began his career working with paste-ups in the traditional manner, but moved to computers quickly when he saw what they had become capable of.