The humanist movement of the 1950s can be the beginning also of the post-modern typography.

A notable figure of this group is Hermann Zapf who designed two typefaces which remain one of the favorite ones even today - Palatino (1948) and Optima (1952). His fonts already had a modern touch even if they contained a core of mixture between serif and sans-serif. He is also the creator of many other typefaces: AldusT (1954), AureliaT (1983), EdisonT (1978), KompaktT (1954), MarconiT (1976), Medici ScriptT (1971), MeliorT (1952), Noris ScriptT (1976), OptimaT (1958), OptimaT nova (2002), OrionT (1974), PalatinoT (1950), SaphirT (1953), SistinaT (1950), VarioT (1982), VentureT (1969), Linotype Zapf EssentialsT (2002), ZapfinoT (1998), Zapfino ExtraT (2003), ITC Zapf Chancery® (1979) ITC Zapf International® (1976), ITC Zapf Book® (1976), Zapf Renaissance AntiquaT (1984-1987), ITC Zapf Dingbats® (1978).

The next important point in the course of graphic design is the year 1964, when the First things first Manifesto was published. This was a call to a different form of graphic design criticizing the non-value design. "We, the undersigned, are graphic designers, photographers and students who have been brought up in a world in which the techniques and apparatus of advertising have persistently been presented to us as the most lucrative, effective and desirable means of using our talents. We have been bombarded with publications devoted to this belief, applauding the work of those who have flogged their skill and imagination to sell such things as: cat food, stomach powders, detergent, hair restorer, striped toothpaste, aftershave lotion, before shave lotion, slimming diets, fattening diets, deodorants, fizzy water, cigarettes, roll-ons, pull-ons and slip-ons. (.) we are proposing a reversal of priorities in favor of the more useful and more lasting forms of communication. We hope that our society will tire of gimmick merchants, status salesmen and hidden persuaders, and that the prior call on our skills will be for worthwhile purposes. With this in mind we propose to share our experience and opinions, and to make them available to colleagues, students and others who may be interested."